In this digital world, everything is digital. If you want to promote products, services, and business for this it’s important to know digital marketing and types of digital marketing channels.
“If you ignoring digital marketing means you representing your business without any audience.”
What is Digital Marketing?
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers and other forms of digital communication. It is also the use of the internet, mobile, electronic devices, social media, search engines, and other channels to reach consumers.
Types of Digital Marketing channels
- SEO (Search Engine Optimization)
- SEM (Search Engine Marketing)
- PPC (Pay-Per-Click)
- Content Marketing
- Email Marketing
- Social Media Marketing
- Affiliate Marketing
- Video Marketing
- SMS marketing
- Influencer Marketing
1: SEO
SEO Stands for “Search Engine Optimization”, which helps your page rank higher on Google and other search engines like(Google, Bing, DuckDuckGo, Dogpile, Yippy, Yandex Search, Yahoo! search, etc)to get more traffic to your site. In simple terms, it means the process of improving your site visibility to increase more traffic, when people search for products or services related to your business on search engines.
The better visibility of your pages on SERP which means search engine results page so that you receive more traffic, the more likely you will gain more attention and attract prospective and existing customers to your business. The main aim of SEO is to rank on the first page of Google results for search terms that mean the most to your target audience. It is a set of practices designed to improve the appearance and positioning of web pages in organic results.
Types of SEO
- White Hat SEO
- Black Hat SEO
- Grey Hat SEO
- Negative SEO
- On-page SEO
- OFF page SEO
- Technical SEO
1: White Hat SEO:
Search Engine Results that appear as a result of approved method or trickery, are referred to as organic search engine results page (SERP). You won’t allow using any copied content. You have to work legally using this SEO and also improve your page rankings.
2: Black Hat SEO:
It’s a practice against search engine guidelines, used to get a site rankings higher in search results and black hat SEO work unethically means we can use copy content however it’s difficult to rank our website on the first page, used techniques like keyword stuffing, cloaking and using private link networks.
3: Grey Hat SEO:
Grey Hat SEO is a combination of white and black hat SEO.
4: Negative SEO:
It is also sometimes called “Black Hat SEO,” which involves the use of malicious, suspicious tactics on your site to tarnish your reputation with Google and steal search engine rankings for important keywords to be used on a competitor’s site. In the past, it may have been as simple as hijacking your site with questionable banner ads. However, today’s negative SEO has become much more sophisticated and complex.
5: On-page SEO:
On-page SEO, also referred to as on-site SEO, is the process of optimizing the content on your website. This includes your keywords, titles, description, meta titles, and more.
6: OFF-page SEO:
It’s also called off-site SEO refers to action taken outside of your website to impact your ranking within search engine results pages(SERPs)
for example 1. Sharing images on social media, image sharing websites.
- Sharing PDF/PPT on pdf/ ppt sharing website,
- Social bookmarking websites, Forum submission websites, Directory submission websites, blog sharing, etc.
7: Technical SEO:
It’s referred to website and server optimizations that help search engine spiders crawl and index your site more effectively(to help improve organic traffic).
How Does SEO Work?
The process of getting from free, organic, editorial, or natural search results in search engines. Search Engines like Google and Bing use crawlers, sometimes also called bots or spiders, to gather information about all the content they can find on the internet.
- SEM (Search Engine Marketing)
SEM is used to increase the visibility of a website in SERPs. It is a very effective way for businesses, organizations, products, or services to reach specific audiences based on their search result. Consumers who are searching using keywords closely related to your products or services for this you can also make your ads appear on result pages. SEM helps to generate qualified traffic to your websites however increase brand awareness too. As the product or service ranks higher on search engines, more consumers will visit and increase your website’s traffic
- PPC (Pay Per Click)
PPC or pay-per-click is a type of internet marketing or it is an internet advertising model used to drive traffic to your websites. In this marketing, advertisers pay a publisher (typically a search engine, website owner) when the ad is clicked. Simply it means, you only pay for advertising if your ad is clicked on.
- Content Marketing
Content marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts). It is a very simple concept. Content marketing is a marketing strategy used to attract, engage, or retain an audience by sharing relevant articles, videos, podcasts, and other media. It is used to promote brand awareness and keep your business top of mind when it’s time to buy what you sell.
- Email-Marketing
It is a form of marketing that can make the customers or consumers on your email list aware of new services, discounts, and other products. It can allow you to create personalized and targeted messages. This can help you to build meaningful relationships with your customers and also improve response rates to your direct marketing campaigns. It is important not to overuse email marketing
- Social Media Marketing
Social media marketing (SMM) refers to the use of social media platforms like Facebook, Instagram, Twitter, likened, etc, and social networks to promote a company’s products and services. With the help of this marketing, you can increase brand promotion, target audience growth, drive website traffic, and increase sales
- Affiliate Marketing:
It is an advertising model in which a company or organization compensates third-party publishers to generate leads or traffic to the company’s services and products. It is the process by which an affiliate earns a commission for promoting another person’s or company’s services or products. The affiliate simply searches for a product they take benefit or enjoy, then promotes that product to earn a piece of profit from each sale they make.
- Video Marketing
Video marketing is using videos to market and promote your brand, services, or products, increase engagement on your digital and social channels, educate your customers and consumers, or reach your audience with a new medium. Using this marketing you can grow revenue, influence buying decisions, give the people what they want, rank higher in search, increase traffic, get more backlinks, bump up conversions, reach decision makers.
- SMS Marketing (Short message services)
SMS marketing is a type of marketing that businesses, organizations, or companies use to send promotions to customers via text messages. In simple terms, SMS marketing is the same as text message marketing. In marketing, SMS refers to how a brand communicates with audiences through text messages about promotions, campaigns, updates, news, and more. Like email marketing, SMS is an owned channel.
- Influencer Marketing
It is a type of marketing that uses influencers to promote a brand to a larger market. They appear as experts or trustworthy sources of information. At a fundamental level, Influencer marketing is a type of social media marketing that uses endorsements brands products or services mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their ideal position. Many brands use influencer marketing to reach their target audience.
If you have a business and don’t know how to grow or want to make a career in digital marketing then PSK Technologies is one of the best IT company in Nagpur which helps you to grow your business with the help of digital marketing channels and provide proper guidance to make your career in digital marketing.
PSK Technologies Pvt . Ltd IT Company
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Ashwini Thakre
PSK Intern